LES GENS BORNÉS*
ZEPLUG
LES GENS BORNÉS*
ZEPLUG
You can do your bit for the environment by driving an electric vehicle, and still be a jerk.
*In French, “les gens bornés” means both narrow-minded people and, literally, people who have a charging station (“borne”) at home.
The campaign plays on this double meaning.
STILLS